Posted on Thursday, 04.28.2011
Miami Tourism - Hotel Occupancy Rates
In an attempt to escape the cold weather, many Northerners flocked to South Florida helping increase Miami tourism and Miami’s hotel occupancy rates during the month of March. Passover and Easter, which fell a few weeks later this year, also helped Miami’s economy by lengthening the height of the tourist season.
In March, Miami hotels occupancy rates increased throughout South Florida including the Ritz-Carlton Key Biscayne which is sold out though the week.
Miami tourism in the Keys increased almost 5 percent and Broward leap nearly 8 percent. Both counties announce an increase in not just hotel occupancy rates but a jump in average daily price and revenue per available room also.
Miami tourism officials for both Miami-Dade and Broward were delighted to see higher hotel occupancy rates compared to March in 2008 before the recession shook the industry. Officials think the counties are rebounding back to their milestone year of 2008. Greater Miami Convention & Visitors Bureau chief officer stated that five out of the last six weeks have shown an increase over 2010 as well as 2008.
In March, air traffic improved too with passenger traffic at Fort Lauderdale-Hollywood International Airport up 8.3 percent and Miami International Airport increased 5 percent over last March with more than 3.2 million passengers.
“Bookings are up. Our beaches are spotless. The fishing’s good. The seafood, as we all know, tastes good. So the goal is to make sure we do everything we can to let people know that. Get everybody back to where we were before” stated Governor Rick Scott in reference to the Panhandle.
According to CEO Chris Thompson of Visit Florida that despite the oil spill, Florida saw 83 million visitors last year and tourism generated $68 billion in business.