According to data from Smith Travel Research, South Florida’s hotel industry had a mixed week. For the week ending on July 3, hotel occupancy rates in Palm Beach County rose to 57 percent from 50.1 percent in the prior-year period. Occupancy in Broward County rose to 61.2 percent from 57.9 percent. Occupancy rates for Miami hotels
dropped from 66.6 percent to 59.5 percent.
Across the U.S, hotel occupancy rates rose to 63.4 percent from 57.7 percent.
The average daily room rates (ADR) fell throughout South Florida, after moving upward for months. In Broward, the average fell to $89.80 from $94.04. The average daily room rate for Miami hotels
fell 3.5 percent, to $118.12 from $122.44. The average fell 3.4 percent, to $97.81 from $101.30, in Palm Beach County.
The average daily room rate (ADR) rose 1.3 percent, to $96.65 from $95.39, nationwide.
President and CEO of the Greater Miami Convention & Visitors Bureau, Bill Talbert, said the reason occupancy rates fell was because Miami-Dade hosted a large volleyball tournament during the same week last year. Weekly statistics, however, don’t necessarily reflect the overall performance of a destination and that the occupancy in Miami hotels has been growing steadily for months.
South Florida’s tourism should get an increase the second week in July when a huge car rental facility opens at Miami International Airport. The facility is only a small part of a development known as the Miami Intermodal Center designed to accelerate airport traffic by incorporating rail, bus and car travel in one streamlined location.MiamiHabitat.com
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