Ten years ago Alessandro Santopaolo and Massimo Bianco took the decision to go into partnership. Their shared vision was built upon the aim to work to the strenghts of each of these two different,yet complimentary, personalities and to develope a dynamic and fruitful creative business venture. Their passion and the clarity of their goals have been the driving force which has allowed them to put together a winning team of individuals and personalities; each member of the team demonstrating both a strong sense of self-belief and a shared belief in the project. This approach has created a harmonious cooperation between individual elements and allowed CONTESTA ROCK HAIR to develope into both a creative team and a well-organised business structure. Driven by a great energy and willingness to experiment with new concepts and ideas in their business formula, and through their experiences in the fields of fashion and communication, the two entrepreneurs and their team have been able to transform their original vision into a recognizable brand and a chain of eleven salons across Italy in Rome, Florence and Salerno and one in Miami, USA.