Ocean Drive is the most popular place in South Beach tand is always crowded with people from all walks of life. But it is also free to visit and offers great opportunities to people watch. During the day, you can watch people plat volley ball as you sit on the boardwalk wall. At night, you’ll see everyone from college students on vacation to celebrities cruising the beachside road or trying to get into the latest and hottest clubs. You are always guaranteed to see wild things when people watchingon Ocean Drive.